From delivery room to business: The midwife who became a serial entrepreneur and impact investor.

Sara Kindberg Adelskov has never settled for status quo. Her journey has taken her from delivery rooms in Aarhus to award-winning startups and impact investments in healthcare solutions that improve opportunities for women all over the world.

While working on her PhD on childbirth injuries in 2008, Sara Kindberg Adelskov discovered something that would shape the direction of her professional life. She found a clear link between the quality of suturing and the healing process in women - and how confident and comfortable the midwife felt while performing the suturing.

This discovery became a driving force for Sara: equipping midwives with better tools and training to handle birth injuries. Together with two obstetricians, she co-founded GynZone. Sara continues to lead the company as CEO and founder - all while enjoying running hands-on training courses for midwives and doctors at maternity wards in both Denmark and abroad.

Sara worked at Aarhus University Hospital (AUH) for more than 20 years, most recently until 2022 as a clinical specialist in childbirth injuries. Here, she was instrumental in launching the country’s first postnatal clinic, which received recognition from WHO in 2015.

From innovation to investment

But Sara’s entrepreneurial journey didn’t end there. In 2017, she co-founded Hegenberger Speculum: a tool designed to improve the suturing of postpartum injuries. The device has received wide recognition and several design awards. And when the company was sold to a UK-based medtech group in 2022, Sara was left with a surplus - and unsure where to place it.

Naturally, the answer was rooted in her professional background and her deep passion for women’s health. Today, Sara reinvests in startups that improve life for women and mothers:

“For me, honestly, it’s more about impact than returns. When I invest in a startup, my main motivation is that it’s a solution or invention that truly improves lives,” she explains.

Sara is part of the Angella Invest network and has recently invested in Lapee, which produces outdoor toilets for women, and Uvisa Health, which develops new treatments for vaginal infections as an alternative to antibiotics.

“I love when new solutions really shake things up. Call it disruption or breakthrough innovation - to me, it’s just incredibly exciting when someone turns things upside down. That spark can come from research or from personal frustration in clinical practice that becomes a catalyst for a new idea. As long as it’s solid craftsmanship and rooted in real expertise.”

Innovation as a creative drive

For Sara, innovation isn’t a process on paper. It’s an inner drive. She often sees entrepreneurs burn out after years of analysis before their product even reaches the market.

“I want us to move faster from idea to MVP and test products with customers. Otherwise, founders burn out before the journey truly begins. That’s something I want to help new startups with - because I believe it’s key to ensuring more ideas become real-world solutions.”

Global impact from Aarhus

With roots in Aarhus and a view to the world, Sara Kindberg Adelskov is living proof that strong expertise and a will to create change are some of the core ingredients of a succesfull entrepreneurial life.

She’s still a midwife at heart. But today, her heart also beats for paving the way for new entrepreneurs and for health solutions that have the power to change lives.